Internal crisis communication: be ready before the alert

Cyberattack, accident, severe weather, a social or media crisis: in the first few minutes, the question is always the same. How do you warn everyone, quickly, with the right message? This white paper gives you the plan, channels that keep working when your IT systems go down, and messages to prepare in advance. It also shows how We Advocacy reaches every employee, in the field and in the office.

What you will learn

• Build a simple crisis plan: a crisis unit and roles, a short approval loop, up-to-date distribution lists, back-up channels.
• Manage the first hours minute by minute, and choose channels that withstand a cyberattack.
• Use five ready-to-adapt message templates, six scenarios and a 20-point checklist to be ready before the alert.