Reaching employees without email

Operators, forklift drivers, sales staff, technicians, drivers: the people who keep the company running are often the ones it informs least. This guide shows why noticeboards, briefings and personal messaging groups are not enough, how to combine the mobile app, SMS and Windows pop-ups, and how to roll out and measure communication that reaches every team.

What you will learn

• Understand who employees without email are, and what information that never arrives costs: safety, rumours, disengagement.
• Choose the right channel for each message, and make the mobile app the backbone of frontline communication.
• Roll out in six steps, engage beyond information and steer with a 90-day plan.