Reach the people who never read your emails.
Operators, order pickers, sales staff, technicians: they often make up most of your workforce and receive the smallest share of your communications. Here is how to change that, without asking them for an email address or a workstation.
Result observed at one of our clients after the mobile roll-out.
Why your messages stop at head office.
No email address
Communication tools are designed for equipped employees. The frontline is excluded by design.
Noticeboards that arrive too late
The board in the break room is still the main channel: information arrives late, and rarely reaches everyone.
Overwhelmed relay managers
They are expected to pass everything on. The result: messages distorted, forgotten or never relayed.
Three steps to open up communication to the frontline.
Map your populations
Who has an email address, a smartphone, a shared workstation? We start from your directory to assign everyone the right channel.
Open up mobile access without email
Each employee receives by SMS a link and a personal 8-digit code. No account to create, no password to remember.
Match the channel to each message
Notifications for everyday information, SMS for urgent matters, automatic reminders for those who have not read it.
A safety instruction, from head office to the loading dock.
The HSE manager writes the instruction
A single message, targeted at the logistics sites and maintenance teams, with the safety sheet attached.
The frontline receives it on their phone
App notification for those who have installed it, email for equipped supervisors.
Non-readers are reminded
Those who did not open the notification receive an SMS with the link to the instruction.
The HSE team sees who has read it, site by site
He knows exactly which teams to brief again at the next day's start-of-shift meeting.
The modules involved.
The mobile app and access without email are included in the Platform plan.
Questions from the frontline.
Do employees have to use their personal phone?
They can, but it is never mandatory. The app works on a personal or a work phone, and SMS keeps informed those who prefer not to install it.
How do we get mobile numbers?
From your directory or HRIS, where they are usually already recorded. They can also be provided by secure file transfer.
And employees without a smartphone?
They receive essential information by SMS, which works on any phone, even without a data connection.
How do you avoid disturbing people outside working hours?
By scheduling sends during each population's working hours, and keeping out-of-hours notifications for genuine emergencies. This is a point to agree with your employee representatives, under the right to disconnect.
How long to equip every site?
Once the directory is connected, invitations go out to every site within minutes. The real lead time is change support: explaining the approach to line managers so they relay it.
Reaching employees without email
Production, stores, building sites, branches: inform, protect and engage people with no workstation and no email.
Download the white paperWhat share of your workforce do your messages reach?
In 30 minutes, we estimate with you the share of employees you reach today, and what it would take to reach all the others.