How to measure the ROI of your internal communication?

Internal communication creates value, but how do you prove it? Discover why classic ROI fits internal communication poorly, and how ROO (return on objectives) lets you show the concrete impact of your actions on engagement, culture and performance.

What you will learn

• Understand the limits of classic ROI and apply the ROO method in five steps.
• Choose the right indicators, from reach to impact, and track them over time.
• Use three ready-to-use questionnaire templates and a one-page reporting template for senior management.