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Discover the 7 keys to circulating internal information within the company
Internal information is conveyed through several communication channels. To ensure that your message is seen and understood, you need to have full control over your communications. Which levers to use? Here are the 7 keys to effective internal information flow.
Manage your different types of internal information
Visit internal communication can take many forms. Memos, newsletters, company magazines, news flashes, internal surveys... there are many ways of getting information across to employees. However, not all these tools have the same impact. So it's important to think through your internal communications campaign beforehand, to determine the best methodology for your message and target audience. An internal communications campaign may require the use of a single tool, or several.
Target your internal communications
Internal communications don't always concern all employees. They are not a single group, but several targets. The interest of a piece of information differs according to the department and the employee's mission. As with the attention paid to external corporate strategy, each piece of information must be part of a specific approach, an adapted communication campaign. Depending on the message to be conveyed and the target audience, internal communication will differ, particularly in the tool used to disseminate it.
Information flow for management
The first of the 7 keys to circulating information internally concerns managerial issues. The proper circulation of information is an important managerial support for the company. By finding the information they need to carry out their mission, employees feel they are understood and adhere to the company's corporate spirit. Achieving their individual objectives gives them a boost and encourages them to remain loyal and faithful to their employer. This well-being at work has repercussions on the job market. A company that takes care of its employer brand becomes attractive to people who are tuned in to the job market, and it becomes easier to find qualified and motivated employees. It's also a way of integrating new employees, making it easier for them to find their place in the team.
Your employees at the heart of your internal communications strategy
Employee advocacy is a fast-growing and highly effective solution to employer branding. It's all about turning employees into true ambassadors for their company and their profession. They communicate about their daily lives within the company, their professional successes, their missions and their projects to their own networks. Inter-departmental exchanges are facilitated, with each department better understanding the role of the other. It also promotes the flow of information. It's also a way of demonstrating employee involvement and commitment. The company's image is enhanced both internally and externally.
Assert your corporate culture
The corporate culture is therefore an added value that relies on internal communication. By disseminating useful messages to employees, giving them columns of free expression, and involving them throughemployee advocacy, corporate culture is shaped and strengthened. Through internal communication, corporate culture fosters emulation, the sharing of ideas, employee loyalty and well-being in the workplace.
Overcoming internal obstacles
Internal communication cannot be improvised. Its implementation must be the subject of a strategy to ensure its effectiveness. For it can come up against certain obstacles that need to be overcome. For example, some employees may be reluctant to share certain information. Fear of revealing confidential projects may also come into play. Some may be reluctant to take responsibility for a communication, due to a lack of self-confidence or fear of judgment. The higher the position in the hierarchy, the greater the legitimacy required to pass on messages internally. An employee who feels good about his or her position, who is proud of his or her job and of his or her success, will always find it easier to communicate with colleagues and share information.
Employee advocacy plays an essential role here. Using a message that everyone can understand is also important to ensure that internal information flows smoothly. Technical language should be reserved for messages targeting a specific department. If the target group is wider, then the message needs to be simplified so that everyone understands it perfectly and avoids disinterest or misinterpretation. Maintaining a good social climate helps to ensure smooth, positive communication.
Information management and processing
Depending on the importance of the information, its urgency and its target audience, you'll need to find the right tool to get it across. There are a multitude of them, each with their own particularities, making them more or less efficient depending on the situation. E-mail is a widely used means of communication, including in-house. It remains the primary channel of communication within the company. The e-mail signature can prove to be a new, disruptive and effective distribution channel. Information notes and memos are used by management for top-down communication. Internal journals and newsletters are used for inter-departmental, more general communications. Internal news flashes are used for urgent, last-minute communications.
Corporate events
Corporate events are another way of passing on information, often in a lighter, less formal, yet professional style. Internal surveys help to measure and maintain employee satisfaction. In addition to the communication tool, the wording of the message is also important, as is the deadline for sending it. A steering committee is therefore very useful for managing communications. To simplify the task, the use of a communication campaign communication campaign is the best solution. Managing deadlines and targets, analyzing the impact of communications, helping with decision-making... the functionalities of such a tool enable a real internal communications strategy, with information that circulates well and reaches its core target audience.
To conclude this article, which gives you our 7 keys to circulating internal information effectively, it's worth remembering that internal communication is a high-stakes business.Companies have everything to gain by paying at least as much attention to it as they do to external communication. Just by ensuring that information is circulated effectively, the benefits are significant and measurable.