Communicating on social media is useful, provided that the message is visible. All opportunities must therefore be seized to maximize communication. One such opportunity that is sure to increase thenumber of views at low costand extremely quickly islinking your email banner to your social media accounts.

This involves displaying social media sharing icons at the bottom of your email signature. With a single click on the icon, the email recipient is redirected to the institutional post to be shared.

The procedure is simple, just a few steps are required:

You can create a post for social media. The next step is to link it to your marketing campaignby setting the date, redirect URL, and visual. Finally, simply choose the communicators from the list of company employees so that the social media icons appear in theiremail signatures.

Linkingyour email bannerto your social media accounts has many advantages.

It is a way of involving employees in anemployee advocacyprogram,i.e.,asambassadors for the company. Employee engagement is a key factor in their performance and has a powerful impact on prospects and customers.

The company's visual identityis reinforced by a dynamic image on social media, and posts are visible to qualified targets, creating a community and anetwork of trust.

The click-through rate is easy to evaluate, as is thelevel of employee engagement. This provides the company with valuable data to refine itscommunication strategy.

Linking your email banner to your social media posts ensures high visibility for your published posts. This amplification ofdigital communication is easy to implementand can be easily integrated into your business strategy.