Channels
Features
Integration
Service
How do you build long-term customer loyalty?
Find out how to build customer loyalty over the long term Prospecting is a major challenge that every company must take up if it is to prosper and grow over time. Nevertheless, defining a loyalty strategy is not something to be put on one's back burner, and remains an elementary marketing challenge. It is [...]
ITW: Stéphane Couleaud, CEO of Webmecanik: "Marketing automation, a lever for the customer experience".
Discover the ITW of Stéphane Couleaud, CEO of Webmecanik: "Marketing automation, a lever for the customer experience" We recently had the pleasure of interviewing Stéphane Couleaud, CEO of Webmecanik. It was during a webinar that we got to know each other and discussed our two products. Indeed, there is a multitude of [...]
Top 5 lead generation tools
Discover our top 5 lead generation tools Lead generation is a major challenge for digital marketing strategies. However, it's time-consuming and requires investment to be effective. The multiplication of channels and interactions is necessary. And it allows you to gradually optimize your strategy. we [...]
The keys to a successful communication plan
Discover the keys to a successful communications plan When it comes to implementing a successful communications plan, employee engagement is a key element. It enables the company to highlight an authentic brand image. Employees become ambassadors who relay the company's news. And if [...]
4 steps to inbound lead generation
One of the major concerns of marketing is to increase the number of leads generated every week, and every month. To achieve this, there are 4 steps to lead generation. There are several strategies for developing leads: you can opt for an outbound strategy, or opt for the development of an inbound marketing strategy. The [...]
Communication performance: ROO, RONI, ROA and ROE
Discover communications performance: ROO, RONI, ROA and ROE When it comes to communications performance, every marketing expert knows what the "ROI" indicator stands for. It's an acronym for "return on investment". This numerical indicator shows whether a communications strategy has been successful or not. [...]
ROI in communications
Discover ROI in communications Today, no company can do without a good marketing strategy. And an infallible communications plan to get the word out. The aim is to understand ROI in communications. So, if you want to run an effective communications campaign. Find out what you need to do to quantify the results of your [...]
2019 trends for your digital branding strategy
Corporate strategy changes according to the environment in which the brand evolves. It is subject to trends. And in this respect, digital branding is the most fluid. What are the 2019 trends for your digital branding strategy? Let's take a look. Social listening: addressing and [...]
Customer testimonials: a tool for improving external communication
Discover how customer testimonials can improve your external communications Customer testimonials have become an indispensable e-marketing tool. After all, your customers are your most important influencers, and they can help you grow your business. On the one hand, customer testimonials give you plenty of feedback to improve your products. On the [...]
Lead generation strategies for the summer!
Discover lead generation strategies for the summer months During the summer months, many people think that business slows down because of the summer vacations, except for tourism. Not so, for those who develop lead generation strategies. Summer is the perfect time to approach prospects who have more time to devote to their [...]
Managing churn (attrition rate)
Lexically speaking, "churn" means "to agitate", whereas its French equivalent, taux d'attrition, is more directly related to wear and tear. This connotation will take on its full meaning once you understand what's at stake. The churn rate is actually an indicator that is determined over a given period. It can be used to calculate the percentage of [...]
Why organize corporate events?
Find out why we organize corporate events Despite the development of online marketing solutions, consumers have never been so keen on human contact. Physical points of sale still have a bright future ahead of them. They are the only ones capable of immersing customers in an experience. To take this link even further, we [...]
Top 5 techniques for generating qualified leads
Generating qualified leads Generating qualified leads is the number one objective for sales and marketing teams. The aim of lead generation is to identify potential customers, establish contact with them and eventually convert them into leads.
The keys to successful digital marketing campaigns
Discover the keys to successful digital marketing campaigns The Internet has become an omnipresent part of our daily lives. Launching online marketing campaigns is now a must for reaching customers and prospects and promoting your business. However, to ensure that the communication operation stands out amid the countless solicitations received by prospects and customers. [...]
Effective corporate communication strategies
Discover effective corporate communication strategies " Is it possible today to develop your business and remain competitive without a communication strategy? The answer is NO. It's a major challenge not to be underestimated!" Although digital transformation is essential for any company, it is first and foremost [...]
How do you generate B2B leads?
Discover how to generate leads in B2B Lead generation is a crucial strategy for all companies and organizations seeking to improve their sales prospecting. To meet this challenge, our editorial team invites you to find out more about lead generation strategy in a B2B context. What is a lead? [...]
Banner mail: best practices for an effective marketing campaign
Discover email banners: best practices for an effective marketing campaign Email remains the primary communication channel for most companies, with nearly 30 emails sent daily by each employee. Have you ever thought of using your teams' email signatures as a communication channel? When properly optimized, email signatures can [...]
ITW Renaud Vuillet: Involving employees in your inbound marketing strategy
Discover ITW Renaud Vuillet: Involving employees in your inbound marketing strategy We spoke with Renaud Vuillet, founder of the Pluvian agency, which supports companies in their inbound marketing and video marketing strategies. Read on to find out more about the importance of [...].
6 marketing campaign use cases
With an average of 30 e-mails sent per employee per day, e-mail is the number one communication channel within a company. Use the power of email for your marketing campaigns to multiply the impact of your communications, gain visibility, increase traffic to your site and develop your audience. We've put together a [...]