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ITW Carole Danancher : Corporate video, a powerful tool for employee advocacy
Discover Carole Danancher's ITW : Corporate video, a powerful tool for employee advocacy We interviewed Carole, CEO of Kannelle, a video solution accessible to all employees. Kannelle's customers use the solution for employee advocacy projects. We explain why! We [...]
Communicate effectively with your prospects and customers
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Customer relationship management and employee experience
Customer relationship management is a major challenge, as consumers become more demanding and volatile. The arrival of digital technology has had a major impact on relations between companies and their customers. For example, the multiplication of expressive media such as social networks has made communication more complex. Customer relations are therefore a key [...]
How can you turn your employees into brand ambassadors?
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Employee engagement at work
Discover employee engagement at work The expression employee engagement at work is often quoted in the press. And by human resources consultants. Like so many other buzz-worthy concepts. It can sometimes lose its meaning. That's why we'd like to take this opportunity to explain the concept of employee engagement [...].
How to integrate employee advocacy management?
Find out how to integrate employee advocacy management Communication is one of the greatest assets for the success of many companies. That's why it's so important to choose an effective internal communications strategy. One that will enable the company to achieve its objectives. The most effective strategies must take into account the [...]
Employee commitment: the new key to success
Discover employee engagement, the new key success factor Employee engagement in a company is measured by their attitudes. And how they feel in the workplace. But above all, by what they do to achieve the company's objectives. Why has it become a key success factor? What is employee engagement? [...]
Employees at the heart of digital transformation
Discover employees at the heart of digital transformation The digital transition initiated a few years ago has been well assimilated by companies. They now all have their own websites and social networking pages. But the digital world is constantly evolving, and companies need to reinvent their [...]
5 keys to developing an employee engagement survey
Discover the 5 keys to developing an employee engagement survey Employee motivation is one of the key factors in a company's success. The more involved they are in their missions, the better the results. To find out how invested employees are in their work and with their employer. [...]
Employee advocacy: measuring ROI performance
Discover how to measure your ROI: employee advocacy Today, many companies use social networks to boost their sales, business, reputation and online visibility. This presence could be further enhanced by opting for a new strategy. Such as e-marketing, employee advocacy or employee engagement. This strategy [...]
How can you involve your employees in your corporate communications?
Find out how to involve your employees in your corporate communications It's essential to rally your employees around your company's communications strategy. Whether you're a small or medium-sized company, or a multinational, successful communication is the key to growing your business. Your staff are your best allies in developing your business.
How can you boost your employees' engagement at work?
Discover How to boost employee engagement at work In a traditional communications strategy, every company seeks to convey a message. To ensure maximum response, a good strategy is inevitably to use ambassadors. As the success of online customer testimonials and reviews testifies! But some [...]
How to make your employees your best ambassadors on social networks
Find out how to make your employees your best ambassadors on social networks. Most companies have understood the value of communicating via social networks and have institutional communication on Facebook, Linkedin and Twitter, with regular and varied publications.... 👏 92% of consumers trust the recommendations made by their network of [...]
Why implement employee advocacy?
Why implement employee advocacy? Employee advocacy, or employee engagement, is the trend at the start of 2019. This concept brings with it a number of challenges in terms of communication and human resources management. It's not always easy to understand the benefits of employee [...].
ITW Aliénor Rouffet : Employee advocacy in your corporate communications
Discover ITW Aliénor Rouffet : Employee advocacy in your corporate communication "The employee is the oil of his company, his fuel, his vital energy, without him no company, no production, no business" (Aliénor Rouffet, Engager ses collaborateurs, une course de fond pour l'entreprise, CFPJ blog, February 2019) We have [...]
Engaging employees on social networks
The vast majority of your employees are registered on social networks, yet only 3% of them share content related to your company's news. There are great opportunities to engage your employees on social networks. Engaging your employees on social networks is not always a straightforward [...].